Differentiating Between Market Structures

Differentiating Between Market Structures - revenue and...

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Differentiating Between Market 1 Running head: DIFFERENTIATING BETWEEN MARKET STRUCTURES Differentiating Between Market Structures Joey D. Finley University of Phoenix
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Differentiating Between Market Structures One of the organizations from the table, Miller Coors, is a thriving company in the beer industry. After completing a record construction project in less than six months, helped by more than $20 million in economic incentives from the City of Chicago and State of Illinois, Miller Coors opened its new Chicago headquarters June 26 th , 2009 on the banks of the Chicago River. This firm is an oligopoly in regard to the type of market structure due to a small amount of other competing sellers in their market. They are able to influence in a large way the price of their products because of the few competitors. Heavy taxation implemented on alcohol to raise
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Unformatted text preview: revenue and discourage consumption remains constant. Consumers tend to buy the same high volume amount of alcoholic beverages no matter how high the taxes. The effectiveness of marketing and in some cases addiction sales are proof that the brand name will continue to profit. MillerCoors, as of December 2008, is the second largest brewer by volume in the United States, at approximate 29% market share (UNITED STATES SECURITIES AND EXCHANGE COMMISSION, 2009, P. 10). Reference UNITED STATES SECURITIES AND EXCHANGE COMMISSION. (2009, P.10). Molson Coors Annual Report 2008 . Retrieved from http://phx.corporate-ir.net/External.File? item=UGFyZW50SUQ9MzMwNjE2fENoaWxkSUQ9MzEyNDUwfFR5cGU9MQ==&t =1...
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This note was uploaded on 03/29/2011 for the course CM 105 taught by Professor Smith during the Spring '11 term at University of Phoenix.

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Differentiating Between Market Structures - revenue and...

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