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Unformatted text preview: revenue and discourage consumption remains constant. Consumers tend to buy the same high volume amount of alcoholic beverages no matter how high the taxes. The effectiveness of marketing and in some cases addiction sales are proof that the brand name will continue to profit. MillerCoors, as of December 2008, is the second largest brewer by volume in the United States, at approximate 29% market share (UNITED STATES SECURITIES AND EXCHANGE COMMISSION, 2009, P. 10). Reference UNITED STATES SECURITIES AND EXCHANGE COMMISSION. (2009, P.10). Molson Coors Annual Report 2008 . Retrieved from http://phx.corporate-ir.net/External.File? item=UGFyZW50SUQ9MzMwNjE2fENoaWxkSUQ9MzEyNDUwfFR5cGU9MQ==&t =1...
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This note was uploaded on 03/29/2011 for the course CM 105 taught by Professor Smith during the Spring '11 term at University of Phoenix.
- Spring '11