9396lec2W10 - ENGI ENGI9396:Engineering ManagementTopics...

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GI 9396 Engineering ENGI 9396: Engineering Management Topics cture 2 Lecture 2 Dr. Amy Hsiao i t 2010 Winter 2010
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troduction Introduction y Technology innovation he process by which technological ideas are generated developed and transformed The process by which technological ideas are generated, developed, and transformed into new business products, processes, and services by an entrepreneurial enterprise. This innovation is thus used to make profit, establish marketplace presence, and be a mpetitive advantage for the innovating enterprise. co pet t e ad a tage ote oa t get eps e . y Potential opportunities Changes in external factors Technological transitions y A dual perspective approach Engineering design Strategic management planning y The limited market environment of Newfoundland and Labrador (NL) product market view of strategy resource based strategy (Burgelman, Christensen, Wheelwright, 2004)
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• Innovation • Collaboration • Dissemination • Strategic positioning nowledge and Engineering Management •Strateg ic r isk management •Leadersh ip • Participation Basic Science Research Knowledge technology transfer • Organizational planning • Open systems evaluation Technology enture esea c et ue h I ti P The Innovation Process
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The “Ladder” Model of Innovation • Entrepreneurs •Investors •Stakeho lders • Functional Groups/Task Forces Commercialization •Un ivers ity • Government Agencies chnology Transfer • Incubation Centers • Patents/New Product Development Technology Transfer • Professor/Researchers • Students/Researchers • Engineers R&D Basic Science Research
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The Cyclical Model of Innovation Product Same Market Market “New” Product Incremental Change
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The Technology S The Technology S-Curve of Innovation Curve of Innovation (Reference: Foster, R.N. Innovation: The Attacker’s Advantage , New York, NY: Summit Books, 1986.) t t i E i i M t Strategic Engineering Management
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ptimization for Managers Optimization for Managers y continually look for ways to shorten the incubation id i th f f period or increase the measure of performance over a smaller measure of effort. y there are several discrete points in this “cyclical model” that may point to potential opportunities First, the point at which the rate of growth begins to ecrease the inflection point should be an indication decrease, the inflection point, should be an indication that an existing product may have room for a substitute product, or a similar, competitive product with an cremental provement incremental improvement planning strategically “at the inflection point” can match the point of activation, of breakthrough, with the ld technology’s point of maximum performance old technology s point of maximum performance
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Disruptive Technology and the S Disruptive Technology and the S-Curve of Curve of Innovation (Reference: Christensen, C.M. The Innovator’s Dilemma , Boston: Harvard Business School Press, 1997.)
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“ umping the S urve”
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This note was uploaded on 03/29/2011 for the course ENGR 9397 taught by Professor Susanhunt during the Winter '11 term at Memorial University.

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9396lec2W10 - ENGI ENGI9396:Engineering ManagementTopics...

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