9396lec3W10 - GI 9396 Engineering GI 9396 Engineering ENGI 9396 Engineering ENGI 9396 Engineering Management Topics Management Topics cture 3

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Unformatted text preview: GI 9396 Engineering GI 9396 Engineering ENGI 9396: Engineering ENGI 9396: Engineering Management Topics Management Topics cture 3: Strategic Management in Engineering Tech ‐ ased Industries Lecture 3: Strategic Management in Engineering Tech Based Industries Dr. Amy Hsiao i t 2010 Winter 2010 iscussion iscussion alsh & Kirchhoff alsh & Kirchhoff Discussion Discussion Walsh & Kirchhoff Walsh & Kirchhoff y Technology source xogenous ◦ Exogenous ◦ Firm’s core competencies y Technology focus ◦ Disruptive ◦ Evolutionary, sustaining, incremental y Innovation process ◦ Discontinuous ◦ Continuous y arket strategies Market strategies ◦ Market pull ◦ Technology push ser application type y User application type ase Analysis: MEMS ase Analysis: MEMS Case Analysis: MEMS Case Analysis: MEMS y Competing manufacturing methods ◦ High aspect ratio micromachining ◦ Bulk micromachining ◦ Sacrificial surface micromachining y 74/104 firms surveyed at MEMS Commercialization Conference in 2000 y 21 known technologies ◦ Evolutionary (14) ◦ Disruptive (4) ◦ 3 neither ase Analysis: MEMS ase Analysis: MEMS Case Analysis: MEMS Case Analysis: MEMS y Proposition #1: established firms will primarily commercialize evolutionary technologies y Proposition #2: new firms will primarily commercialize disruptive technologies p g y Proposition #3: established firms will rimarily use market ‐ ull strategies to primarily use market pull strategies to commercialize discontinuous chnologies technologies ase Analysis: Sandia National Labs ase Analysis: Sandia National Labs Case Analysis: Sandia National Labs Case Analysis: Sandia National Labs y Technology Development ◦ Stage 1: Proof of Concept x Behaviour objections x “true believers” ◦ Stage 2: Emerging Technology Establishes a Limited Application x Defensive innovations ◦ Stage 3: Widespread Application y Ion Implantation Jack Welch, former CEO of General Electric Jack Welch, former CEO of General Electric , y On Innovation, http://www.welchway.com/ ◦ Innovation (video) ◦ Launching a New Technology (podcast) y On Strategic Management of Technology and Innovation ◦ Finding Your Strategy (video) nding Innovation Where it Lives (podcast) ◦ Finding Innovation Where it Lives (podcast) chnology Innovation chnology Innovation Technology Innovation Technology Innovation y Drives economic growth ◦ Where we are today ◦ Get it wrong – waste a lot of money and people’s lives ◦ Get it right – create wealth, capture (some of) it, and “have fun” hat is Business Strategy? hat is Business Strategy? What is Business Strategy? What is Business Strategy?What is Business Strategy?...
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This note was uploaded on 03/29/2011 for the course ENGR 9397 taught by Professor Susanhunt during the Winter '11 term at Memorial University.

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9396lec3W10 - GI 9396 Engineering GI 9396 Engineering ENGI 9396 Engineering ENGI 9396 Engineering Management Topics Management Topics cture 3

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