9396lec4W10 - GI 9396 Engineering GI 9396 Engineering ENGI...

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Unformatted text preview: GI 9396 Engineering GI 9396 Engineering ENGI 9396: Engineering ENGI 9396: Engineering Management Topics Management Topics cture 4: Knowledge Management Lecture 4: Knowledge Management Dr. Amy Hsiao i t 2010 Winter 2010 Strategic Management of Strategic Management of Technology and Innovation Technology and Innovation y Managing internal processes R&D proof of concept Champions and naysayers Technology standards and dominant designs Complementary technologies x internal development or external partnerships Strategic Management of Strategic Management of Technology and Innovation Technology and Innovation y Understanding external demand Championing innovation to match x Limited application x Widespread application arketing Marketing x Perceived value x ss aversion (loss is felt greater vs gain of same Loss aversion (loss is felt greater vs. gain of same magnitude) x Reference point is current technology x Comparison is translated to gains and losses Strategic Management of Strategic Management of Technology and Innovation Technology and Innovation Eager Sellers & Stony Buyers, J. Eager Sellers & Stony Buyers, J. Gourville Gourville, HBR, June , HBR, June 2006, 98 2006, 98-106. 106. 2006, 98 2006, 98 106. 106. Eager Sellers & Stony Buyers, J. Eager Sellers & Stony Buyers, J. Gourville Gourville, HBR, June 2006, 98 HBR, June 2006, 98 106. 106. chnology Strategy chnology Strategy Technology Strategy Technology Strategy ow will ow will How will we deliver value? How will we create value? ow will we How will we capture value? ow will we create value? ow will we create value? How will we create value? How will we create value? y How will the technology evolve? y How will the market change? ow do we organize effectively? y How do we organize effectively? ow will we capture value? ow will we capture value? How will we capture value? How will we capture value? y How do we compete to gain sustainable competitive advantage? y How should we compete if standards are p important? ow to manage technology platforms? y How to manage technology platforms? ow will we deliver value? ow will we deliver value? How will we deliver value? How will we deliver value? y How should we execute the strategy? y How do we make strategic decisions and take decision action? pple Inc. pple Inc. Apple Inc. Apple Inc. y American company that designs and manufactures consumer electronics and computer software products. y The company's best known hardware products include Macintosh computers, and more recently the iPod, iPhone, and iPad. y Apple software includes the Mac OS X operating system, the iTunes media browser, the iLife suite of multimedia and creativity software, the iWork suite of productivity software, Final Cut Studio, a suite of professional audio and film industry software products, and Logic Studio, a suite of audio tools....
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9396lec4W10 - GI 9396 Engineering GI 9396 Engineering ENGI...

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