9396lec6W10 - 1 ENGI 9396 Engineering ENGI 9396 Engineering...

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Unformatted text preview: 3/9/2010 1 ENGI 9396: Engineering ENGI 9396: Engineering Management Topics Management Topics New Product Development: Risk, Strategy, Knowledge Transfer Dr. Amy Hsiao Winter 2010 Reduced Product Cycle Time Reduced Product Cycle Time y Increases the amount of time your products can be on the market ◦ With potential to lengthen the period over which the cost of PD can be amortized y Speeds the development of product adaptations ◦ Gives the option to launch more products or develop products tailored to customer needs y Allows delay of PD efforts to match with market conditions and customer needs y Presents potential to develop advantages of being first to market 3/9/2010 2 Concurrent Development Concurrent Development Opportunity Process Opportunity Dvlpmt Idea Prototype Sequential development Æ Concurrent development Æ reduces product cycle tim Concurrent development Æ reduces product cycle time Modularity Modularity y Modularity is the degree to which a complex product can be built from smaller components ◦ Accelerated pace of development ◦ Complex efforts enabled ◦ Customize to customers ◦ Smaller subsystems are easier to develop than larger ones ◦ Lowered cost of PD ◦ UNIX Æ LINUX Æ Windows ◦ The Vista debate x Modularity in its truest sense is not about making sales by charging customers for each component… 3/9/2010 3 Modularity Modularity y In Photoshop, modularity is most evident in layers; a single image can be composed of many layers, each of which can be treated as an entirely each of which can be treated as an entirely independent and separate entity. y Websites can be defined as being modular, their structure is formed in a format that allows their contents to be changed, removed or edited while still retaining the structure of the website. ◦ Content operates separately to the website and does not define the structure of the site. ◦ The entire Web has a modular structure, composed of independent sites and pages, and each webpage itself is composed of elements and code that can be independently modified. Modularity Modularity y Compete on cost, not innovation y Rely on technical standard y Rely on technical standards y Not easy to change y When use them y When use them?...
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This note was uploaded on 03/29/2011 for the course ENGR 9397 taught by Professor Susanhunt during the Winter '11 term at Memorial University.

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9396lec6W10 - 1 ENGI 9396 Engineering ENGI 9396 Engineering...

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