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PLEASE SCROLL DOWN FOR ARTICLE This article was downloaded by: [MemorialUniversityofNewfoundland] On: 13March2011 Access details: AccessDetails:[subscriptionnumber933549632] Publisher Taylor&Francis Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 37- 41 Mortimer Street, London W1T 3JH, UK Journal of Engineering Design Publication details, including instructions for authors and subscription information: http://www.informaworld.com/smpp/title~content=t713429619 Relationships between product development strategies and product design issues Yen Hsu a a Department of Industrial Design, Ming Chi University of Technology, Taipei, Taiwan, Republic of China First published on: 22 December 2009 To cite this Article Hsu, Yen(2009) 'Relationships between product development strategies and product design issues', Journal of Engineering Design,, First published on: 22 December 2009 (iFirst) To link to this Article: DOI: 10.1080/09544820903418189 URL: http://dx.doi.org/10.1080/09544820903418189 Full terms and conditions of use: http://www.informaworld.com/terms-and-conditions-of-access.pdf This article may be used for research, teaching and private study purposes. Any substantial or systematic reproduction, re-distribution, re-selling, loan or sub-licensing, systematic supply or distribution in any form to anyone is expressly forbidden. The publisher does not give any warranty express or implied or make any representation that the contents will be complete or accurate or up to date. The accuracy of any instructions, formulae and drug doses should be independently verified with primary sources. The publisher shall not be liable for any loss, actions, claims, proceedings, demand or costs or damages whatsoever or howsoever caused arising directly or indirectly in connection with or arising out of the use of this material.
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Journal of Engineering Design Vol. 00, No. 0, Month 2009, 1–20 Relationships between product development strategies and product design issues Yen Hsu* Department of Industrial Design, Ming Chi University of Technology, 84 Gungjuan Road, Taishan, Taipei, 243 Taiwan, Republic of China ( Received 20 October 2007; final version received 15 October 2009 ) Taiwanese electronics and computer products are well respected by consumers globally. This study examines local electronics and computer enterprises to identify the product development strategies applied to deal with global competition and attain competitive advantage. Based on questionnaire results, product development strategic groups were categorised for the Taiwanese electronics and computer industry in response to global competition. In total, 48 products developed by these strategic groups were analysed in terms of the relationship between product development strategies and product design issues. The results demonstrated that enterprises in different strategic groups for product development responded to differ- ent design issues. Notably, correlations existed between enterprises in different strategic groups and their product designs. Different mapping patterns were identified in new product types, design features, market
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