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Unformatted text preview: depends on the product class as well. For example, if the price of a foodstuffs, dairy products or meat augments, the buying authority does not turn down a lot since all these products are mandatory consumables. A bang of price on consumer behavior critique should emphasize the influence of cost transforms on asymmetrical products. Impact of price on consumer behavior critique embraces the product life cycle of the product as well. For example, the consumer behaviors for an emergent product and a market dictating product would be incredibly dissimilar. Internal factors affecting pricing decisions are: Marketing objectives Marketing mix strategy Costs Organizational considerations...
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This note was uploaded on 03/29/2011 for the course MGT 625 taught by Professor Idk during the Spring '10 term at Western Intl..
- Spring '10