COSC7311 Module Outline.pdf - IIE Module Outline COSC7311...

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IIE Module Outline COSC7311 Page 1 of 28Communication Science 3A: Global Communication COSC7311 MODULE LEARN FRAMEWORK 2020 (First Edition: 2019)
IIE Module Outline COSC7311 © The Independent Institute of Education (Pty) Ltd 2020 Page 2 of 28Table of Contents Introduction .................................................................................................................................3 Using this Module Outline .............................................................................................................4 This Module on Learn....................................................................................................................5 Icons Used in this Document and on Learn......................................................................................6 Module Purpose ...........................................................................................................................8 Module Outcomes ........................................................................................................................8 Module Pacer ............................................................................................................................12 Glossary of Key Terms for this Module..........................................................................................27
IIE Module Outline COSC7311 © The Independent Institute of Education (Pty) Ltd 2020 which are all changing the world at an alarmingly rapid rate. This module on global communication aims to improve your understanding of and participation in global communication from a theoretical and historical point of view, as well as from a current and practical perspective. All the modules that you have done in your first and second year of study on this degree have been a gradual build-up to the study of global communication. It is important for you to understand the story of these module and how they fit into the bigger picture of communication studies. In your first year you studied interpersonal communication which focused on communication at a personal level. During your second semester of the same year you were introduced to intercultural communication which focused on the importance of communicating within a context of diverse cultures. On progression into the second year of study the skills of interpersonal communication and intercultural communication find their way into organisations through the study of organisational communication during the first semester. In this module vital skills on how to communicate within the context of an organisation for various purposes are learned. In the second semester we then study the phenomenon of persuasive communication which arguably informs all aspects of human Page 3 of 28IntroductionHow much do you know about what is happening across the world? What is the most recent blockbuster movie you saw? Do you know who the current president of Zimbabwe is? Any idea what the most visited country in the world is? Do you enjoy eating Nigerian, Chinese, Italian, Mexican or Indian food? Do you have family and friends who live in countries around the world? How do you communicate with them? These are all examples of global communication,

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