100 Final Exam Review

100 Final Exam Review - Instructor:StephanieFugal,MS,CHES...

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HLTH 100 - Final Study Guide Instructor: Stephanie Fugal, MS, CHES The final examination will be administered in the JSB Auditorium  – not in the Grant Building  as was the midterm examination. The final examination will be available from Monday, December 14 – Friday, December 18   with testing hours from 8:00 a.m. – 9:00 p.m. with the last test collected at 10:00 p.m Please check your final exam schedule for any changes to this schedule. Bring a #2 pencil. Nothing else will be permitted for use on the final examination. The exam will consist of 25 multiple choice questions from lectures, guest lecturers,   discussions, and readings . Public Health and the Media  (Slides and Reading, 10/20) Define Health Marketing (slides 10/20, reading 10/20) - (draws from traditional marketing theories and principles with science-based strategies)  creating, communicating, and delivering health information and interventions using  customer- centered and science based strategies to protect and promote health of diverse  populations. Outline how/why public health borrows from traditional marketing techniques (slides 10/20,  reading 10/20) - marketing is part of exchange of goods and services/process by which products are  used to  meet human or social needs   fundamental aspects of marketing are the same  whether for a  commercial product or a public health service   both use the 4 Ps and  target market principle Know and define the 4 Ps of the Marketing Mix (slides 10/20, reading 10/20) - Product: the item, good or service that is being provided that delivers benefits to those  who  consume it; includes quality, packaging, design and brand name - Price: monetary and non-monetary (effort or time) costs to the market - Place: channels and locations where the product can be obtained - Promotion: direct communication, publicity and advertising Define target audience (slides 10/20, reading 10/20)
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- Specific group of people who have similar needs, preferences, and behaviors only through understanding the target market can one develop an effective marketing plan and create value for customers Compare and contrast a traditional marketing example to a health marketing example (reading 10/20) - Traditional marketing: (Price) money (exchanged for benefit) new car - Health marketing: (price) travel time to health center (exchange) blood pressure screening Be familiar with the idea of ‘exchange’ and how it is different in terms of public health (reading) - Exchange often involves a non-monetary price (effort or time) instead of money for goods or services Important steps in choosing a target market (reading 10/20) 1) Define the market – clearly define who the individuals are that make up the market
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100 Final Exam Review - Instructor:StephanieFugal,MS,CHES...

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