not answered - Principles of Marketing MBA-1 Bahria...

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Principles of Marketing- MBA-1 Bahria University QUIZ-2 Marks-25 Name: 1. You are directed to study the factors that are larger societal forces that affect your company–demographic, economic, natural, technological, political, and cultural. What are you studying? the macro environment the global environment the marketing environment the microenvironment the marketing mix 2. All of the groups within a company are called the ________. culture diversity range climate internal environment 3. Banks, credit companies, insurance companies, and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and services are referred to as ________. resellers wholesalers physical distribution firms marketing service agencies financial intermediaries/ publics 4. Which type of market buys goods and services for further processing or for use in the production process? retail wholesale business consumer reseller 5. A company's marketing environment includes various ________ that are made up of groups that have an actual or potential interest in, or impact on, an organization's ability to achieve its objectives. intermediaries teams audiences publics markets
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6. A radio station that carries news, features, and editorial opinions about your area is which type of public? financial media local citizen-action regional 7. Workers, managers, and members of the board of directors are all part of a company's ________. local public intermediary public market public general public internal public manual 8. Which of the following groups of expenses uses up most household income? food, housing, transportation housing, taxes, transportation food, travel, savings food, housing, retirement planning housing, insurance, taxes 9. Which of the following represents the most dramatic force shaping a modern
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not answered - Principles of Marketing MBA-1 Bahria...

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