MGT 101 - Chap 6

MGT 101 - Chap 6 - Chap6STRATEGY STRATEGY:...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
  Chap 6 - STRATEGY  STRATEGY : A comprehensive plan guiding resource allocation to achieve long-term  organizational goals.  KEMA, a global consulting company recognized as the European  leader in energy efficiency, is pursuing the strategy of extending its position globally.  Have identified the U.S. as a key base for efficiency research and development, KEMA  is acquiring U.S. consulting companies that have expertise in the area of energy  efficiency. /As a result of steady declines in readership of print newspapers, newspapers  are changing their strategy from conveying the news via print media to building a  broader platform that includes using the web and other electronic media (e.g., making  the news available via applications for smartphones) to provide the news. /Pepsi-Co is  seeking to purchase the Pepsi Bottling Group and Pepsi-Americas, which it had sold off  in the late 90s. Why the change in strategy? Although separating the bottling and  distribution business (which yields lower profit margins) from the creation and marketing  part of the business confers advantages for shareholders, Pepsi-Co now sells sports  drinks and juices in addition to soda. Combining the bottling and distribution of all its 
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern