1 - Course Overview - Benson

1 - Course Overview - Benson - David Benson © 2010 Course...

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Unformatted text preview: David Benson © 2010 Course Overview Slides MANEC 387 MANEC 387 Economics of Strategy Economics of Strategy David F. Benson Are these Strategies ? • “Become a $125 billion Become a $125 billion company by the year 2000” company by the year 2000” (1990) (1990) • “Become the company most Become the company most known for changing the known for changing the worldwide poor-quality image worldwide poor-quality image of Japanese products” of Japanese products” (1950s) (1950s) • “ “ Crush Adidas” (1970s) Crush Adidas” (1970s) "Great software anytime, anyplace and on any device" “Organize the world’s Organize the world’s information” information” David Benson © 2010 David Benson © 2010 What is Your Market Entry Strategy? (Food Retailing) City A (High growth market) 1 2 3 Macy’s Food 4 Less Safeway David Benson © 2010 What is Your Market Entry Strategy? (Food Retailing) City A (High growth market) 1 2 Macy’s Food 4 Less Safeway 4 Finast Strategic Intent : Avoid Rivalry Competitive Advantage : Convenience; but no sustainable cost advantage 3 David Benson © 2010...
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This note was uploaded on 04/01/2011 for the course MANEC 387 taught by Professor Crawford,l during the Spring '08 term at BYU.

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1 - Course Overview - Benson - David Benson © 2010 Course...

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