1 - Course Overview - Benson

1 - Course Overview - Benson - MANEC387 EconomicsofStrategy...

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David Benson  ©  2010 Course Overview Slides MANEC 387 MANEC 387 Economics of Strategy Economics of Strategy David F. Benson
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Are these Strategies ? Become a $125 billion Become a $125 billion company by the year 2000” company by the year 2000” (1990) (1990) Become the company most Become the company most known for changing the known for changing the worldwide poor-quality image worldwide poor-quality image of Japanese products” of Japanese products” (1950s) (1950s) Crush Adidas” (1970s) Crush Adidas” (1970s) "Great software anytime, anyplace and on any device" Organize the world’s Organize the world’s information” information” David Benson  ©  2010
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David Benson  ©  2010 What is Your Market Entry Strategy? (Food Retailing) City A (High growth market) 1 2 3 Macy’s Food 4 Less Safeway
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David Benson  ©  2010 What is Your Market Entry Strategy? (Food Retailing) City A (High growth market) 1 2 Macy’s Food 4 Less Safeway 4 Finast Strategic Intent : Avoid Rivalry Competitive Advantage : Convenience; but no sustainable cost advantage 3
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