SS11_Lecture_Notes_Week_9

SS11_Lecture_Notes_Week_9 - ADV225 Week#9: Writingfor...

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ADV 225 Week #9: Writing for Public Relations March 15 and 16, 2011 Andrew Corner, M.A., APR Instructor 330 Communication Arts  and Sciences E:  cornera@msu.edu P: 517-896-8995 (cell)
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ADV 225 Week #9: Agenda Pitch Letter due Review SMNRs Due next week! Review of Media Relations and PR Formats Traditional News Releases In-class exercise 7 Writing Assignment 6
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Assignment Schedule:  Tuesdays Pitch Letter: FINAL due NOW Assignment 5, SMNR: DRAFT due now FINAL due March 22 Assignment 6, Traditional News Release: DRAFT due March 22 FINAL due March 29
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Assignment Schedule:  Wednesdays Pitch Letter: FINAL due NOW Assignment 5, SMNR: DRAFT due now FINAL due March 23 Assignment 6, Traditional News Release: DRAFT due March 23 FINAL due March 30
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Next Week: Review Groups! Small-group, in-class review of assignment drafts Attend one 45-minute workshop session Agenda includes focused in-class assignment and  several draft reviews Attend ONLY ONE SESSION!  Post your draft to ANGEL Bring a paper copy with you to class (laptop is OK) Edit your draft as we go
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Next Week: Review Groups! Review Groups, Tuesday: 6 p.m. – Last names A-G 7 p.m. – Last names H-O 8 p.m. – Last names P-Z If you come to the Wednesday class, come  when your letter meets You don’t have to come before your report time  or stay after!
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Next Week: Review Groups! Review Groups, Wednesday: 3 p.m. – Last names A-G 4 p.m. – Last names H-O 5 p.m. – Last names P-Z If you come to a different class, come when  your letter meets You don’t have to come before your report time  or stay after!
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ADV 225 Major Assignment A: Good-News Letter Andrew Corner, M.A., APR Instructor Department of Advertising,  Public Relations and Retailing Michigan State University
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Major Assignment A Scores entered Rubric attached Student editors role My role See me to interpret edits NO re-writes or revisions
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ADV 225 Assignment 5: Social Media News  Release Andrew Corner, M.A., APR Instructor Department of Advertising,  Public Relations and Retailing Michigan State University
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Social Media News Releases Same goal as traditional release – earn coverage Primary target: ONLINE journalists Posted online only, no paper copies Less rigid structure Not presented as “ready for publication” – more like a fact sheet No inverted pyramid No summary lead Deliver information in small bites Are multimedia and include links
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Social Media News Releases Deliver objective facts Primary target – bloggers and Web-based 
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SS11_Lecture_Notes_Week_9 - ADV225 Week#9: Writingfor...

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