Chapter 8 notes - Chapter 8 Book...

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Chapter 8 Book notes -Availability -Availability heuristic - heuristic in which the probability of an event is determined by how readily it comes to mind -“ease of retrieval” -we assume that easily recalled items come to mind more frequently than those that do not come to mind readily -ease of recall is sometimes correlated with actual data -Comparison -make decisions by comparing the information we have obtained to some standard -see the benefits or gains of comparison in relative rather than absolute terms -Framing -when we make decisions, we are also influenced by whether our attention is drawn to positive or negative outcomes -we want to stay away from negative outcomes D.) Creativity -the ability to produce work that is both novel and appropriate -Defining Creativity -Teresa Amabile- consensual creativity -nobody can define creativity but as a majority most people see the same things as being creative -Measuring Creativity -high intelligence does not mean high creativity - convergent thinking- all lines of thought converge on one correct answer - divergent thinking- out thinking is in two directions in search of multiple answers to a question -more related to creativity -creativity typically involves seeing no typical yet plausible ways of associating items or seeing aspects of an item that are real and useful but not usually the primary focus of our attention -Personal Factors in Creativity -creative people are not afraid to work hard; give undivided attention and preserve in the face of obstacles -ability to take risks and expose oneself to the potential of failure -Situational Factors in Creativity -creativity emerges when we rearrange what is known in new and unusual ways that can yield creative ideas, goods, and services -Alice Isen & colleagues -induced positive feelings can facilitate creativity - task focusing motivator - energizes a person to work and keeps the persons attention on the task - goal focusing motivator- leads a person to focus on rewards such as money, to the detriment of the task
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-intrinsic motivators- are associated with personal fulfillment -extrinsic motivators- goal focusing because the rewards are noticeable and distinct from the task -Enhancing Creativity at Work -individual and organizational creativity are interlocked -to increase creativity you must be able to risk take, generate ideas, and share ideas -must be alert to potential problems that can be solved by creative solutions -to make creativity you must get rid of your negative thoughts and replace them with positive thoughts II. Language
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