Marketing Presentation

Marketing Presentation - Introduction to Marketing Click to...

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Click to edit Master subtitle style 4/5/11 Introduction to Marketing
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4/5/11 Learning Objectives Overview l Marketing plays an important role in the success of a company. If an organization does not have the right product or service when the customer wants it, at the right price, the customer will not exchange money for the product/ service.
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4/5/11 Learning Objectives Purpose l Today we will focus on the marketing concept and how organizations create a marketing strategy.
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4/5/11 What is Marketing? Individu al Objecti ves Organizati onal Objectives Concepti on Prici ng Promoti on Distribut ion Ide as Servic es Goo ds Planning & Executing
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4/5/11 What is Marketing? The process of discovering the needs and wants of potential buyers and customers and then providing goods and services that meet or exceed their expectations Marketing The process in which two parties give something of value to each other to satisfy their respective needs Exchange
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4/5/11 What is Marketing? 1. Focusing on customer wants so the organization can distinguish its products from competitors’ offerings. 2. Integrating all of the organization’s activities to satisfy these wants. 3. Achieving long-term goals for the organization by satisfying customer wants and needs, legally and responsibly. Marketing Concept
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4/5/11 What is Marketing? Marketing Concept Customer Satisfaction Customer Value Relationship Marketing
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4/5/11 What is Marketing? Marketing Concept Customer Satisfaction The customer’s feeling that a product has met or exceeded expectations. Customer Value The ratio of benefits to the sacrifice necessary to obtain those benefits, as determined by the customer . Relationship Marketing A strategy that focuses on forging long-term partnerships with customers by offering value and providing
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4/5/11 What is Marketing? Getting The “Right’ Goods or Services to The “Right’ People at The “Right’ Place, Time, and Price using” The “Right’ Promotion Techniques
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4/5/11 Creating a Marketing Strategy 1.
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