1201_Spring2011_Paper1

1201_Spring2011_Paper1 - CSCL/SCMC 1201, Spring 2011 Paper...

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CSCL/SCMC 1201, Spring 2011 Paper Assignment #1 " This paper asks you to put into practice the mode of cultural analysis Roland Barthes uses in his Mythologies essays by choosing your own cultural “object,” and discussing how, through connotation, the object expresses broader ideological meaning (see Sturken and Cartwright’s definition of “myth” from Practices of Looking , below). Myth : A term used by French theorist Roland Barthes to refer to the ideological meaning of a sign that is expressed through connotation. According to Barthes, myth is the hidden set of rules, codes, and conventions through which meanings, which are in reality specific to certain groups, are rendered universal and given for a whole society. Myth allows the connotative meaning of a particular thing or image to appear to be denotative, hence literal or natural. ( PoL , p. 450) Instructions: 1. Choose an “object.” This could be a product (e.g., the iPad, a certain type of car, or anything that we use in our everyday lives—recall Barthes’ discussion of plastic and particular brands of “soap-powders and detergents”), an advertisement (print or television), a television show, a film, etc. Talk to Prof. Lovejoy or the course’s TAs if you have questions about your object. Your object may
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1201_Spring2011_Paper1 - CSCL/SCMC 1201, Spring 2011 Paper...

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