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Unformatted text preview: them. 5. Review the six trends affecting media industries and be sure you understand the impact they have had on the media industries weve covered so far. 6. Be sure you understand the concepts of vertical and horizontal integration and media industry conglomeration. 7. Review our discussion in class about the key features and activities of media giants Disney, News Corp and Google. 8. Review the impact of the printing press on society and the influence of books and book publishing as a major media industry. 9. Be sure you know where the bulk of newspaper revenue comes from, and that you can outline some of the new revenue strategies newspaper owners are exploring. 10. Be sure you understand the revenue model of the magazine industry, and that you know the difference between types of magazine publications (trade, consumer, literary/academic, newsletters, comics)....
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This note was uploaded on 04/04/2011 for the course JOUR 1001 taught by Professor Chang during the Spring '08 term at Minnesota.
- Spring '08