Exam_Chapters_5_-_9_study_guide - them. 5. Review the six...

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Jour 1001-001 Fall 2010 Turow Chapters 5 - 9 Exam Study Guide The exam will cover the materials in Chapters 5 through 9 in the Turow textbook and the materials from lectures on these chapters. It is a multiple-choice, true-false, machine- scored (bubble sheet) exam. There are 70 questions. The exam is worth 150 points. You will have no trouble completing the exam during the 50-minute class period. 1. Most importantly, use the Media Today website to review the “Chapter Recaps” and to take the practice True/False and Multiple Choice exams. Use that to help guide your preparation. 2. Secondly, review the lecture slides posted on Moodle. 3. We will NOT ask questions about dates, inventors, or personalities on this exam. However, you need to review the figures and tables in each chapter that explain concepts and processes. 4 Study the key terms that are highlighted in each chapter in the margins of the page with a bullet. Make sure you understand those key terms and the concepts behind
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Unformatted text preview: them. 5. Review the six trends affecting media industries and be sure you understand the impact they have had on the media industries weve covered so far. 6. Be sure you understand the concepts of vertical and horizontal integration and media industry conglomeration. 7. Review our discussion in class about the key features and activities of media giants Disney, News Corp and Google. 8. Review the impact of the printing press on society and the influence of books and book publishing as a major media industry. 9. Be sure you know where the bulk of newspaper revenue comes from, and that you can outline some of the new revenue strategies newspaper owners are exploring. 10. Be sure you understand the revenue model of the magazine industry, and that you know the difference between types of magazine publications (trade, consumer, literary/academic, newsletters, comics)....
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This note was uploaded on 04/04/2011 for the course JOUR 1001 taught by Professor Chang during the Spring '08 term at Minnesota.

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