adverts - GEOGRAPHICAL INTERPRETATION OF ADVERTISEMENTS Why...

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GEOGRAPHICAL INTERPRETATION OF ADVERTISEMENTS
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Why is place so important in ads? Many ads use a special setting to promote the product This is very rarely the most likely setting in which to use the product Wild, natural environments are popular
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What are the functions of place in ads? Forms a link between the product and its user This link says something about the personal identity of the user: his/her hopes, dreams, aspirations, values, etc. The tie between product and place is seldom meant to be taken literally
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Learn to “read” places in ads… What does it tell the consumer about himself/herself? If the place is hard to get to, what does that say about the status of someone who can get there? Is “wildness” a characteristic we value in ourselves and if so, what products help us feel a bit wild? Is “wildness” somehow threatening and if so how can a product offer the promise of security? Body Social self Mind
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Ads and conflicting ideals People generally seek status in society People also generally dream of dropping out or escaping from society Ads provide images that reconcile these conflicting desires How to get away from it all but not leave creature comforts behind How to feel like one has a link to a desired “elsewhere” even if one is tied to the desk
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What product is associated with this place?
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www.adbusters.org
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This note was uploaded on 03/31/2011 for the course GRG 305 taught by Professor Adams during the Spring '08 term at University of Texas at Austin.

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adverts - GEOGRAPHICAL INTERPRETATION OF ADVERTISEMENTS Why...

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