Project - Questions 9 10 9 Which industry is your company...

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9. Which industry is your company engaged (provide the different business lines of your company) Marriott International operates primarily in the lodging and service industry. As one of the world's strongest brands, Marriott enjoys outstanding consumer recognition, customer preference, extraordinary international distribution, and a reputation for operational excellence. Marriott is a well managed company focused on growth: financial, organizational and professional. The company is one of the world's leading hoteliers with over 3,400 operated or franchised properties in more than 65 countries. Marriott operates 19 different lines and brands of hoteliers. Some of these lines include Marriott Golf, Autograph Collection, Edition Boutique Hotels and Marriott Executive Apartments. Each of these brands are designed and built to attract a certain consumer throughout the market. These brands focus on different strategies and thrive to meet different goals while maintaining the same core values and culture. For example:
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This note was uploaded on 04/01/2011 for the course ECON 3403 taught by Professor Carmenate during the Spring '11 term at FIU.

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Project - Questions 9 10 9 Which industry is your company...

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