Chapter 7 HW - 9 What are several e-business applications that you might recommend to a small company to help it survive and succeed in challenging

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9. What are several e-business applications that you might recommend to a small company to help it survive and succeed in challenging economic times? Why? E-business is the use of the Internet and other networks and information technologies to support e-commerce, enterprise communications and collaboration, and Web-enabled business processes (p. 260). E-business applications are often used by businesses to enhance and support certain functions within the organization. There are several e- business applications that I would recommend to a small company to help it grow and succeed in times of economic hardship. The cross-functional enterprise systems I would recommend include customer relationship management (CRM), enterprise resource planning (ERP), and supply chain management (SCM). As well, I would also recommend any of the functional business systems to smaller companies that may not have the capital necessary to implement the cross-functional business systems mentioned above. Customer relationship management is a cross-functional enterprise that integrates and automates many of the customer serving processes in sales, marketing, and customer services that interact with a company's customers. The major application components of CRM include contact and account management, sales, marketing and fulfillment, customer service and support, and retention and loyalty programs, all aimed at helping a
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This note was uploaded on 04/01/2011 for the course MGT 325 taught by Professor Jurn during the Winter '10 term at Saginaw Valley.

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Chapter 7 HW - 9 What are several e-business applications that you might recommend to a small company to help it survive and succeed in challenging

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