Disney Case - MGT429 Governing the House of the Mouse The...

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MGT429 Governing the House of the Mouse The industry conditions for Disney changed from a focus on the creation and production of feature films to a focus on distribution of films during the 1980s and 1990s. Not only were companies making money through theater ticket sales, but also for VHS and, in the late 1990s, DVD sales. Disney also merged with ABC Corp. to move their companies into a better position to compete with Time Warner for market share of the industry. Into the late 1990s, Disney was making considerable profits from their animated movies such as Toy Story and Aladdin . However, their internal culture was limiting their performance because of a dictator-like CEO in Michael Eisner. The board of directors under Eisner could be viewed as many things, but none of which are successful. The board went through many changes, however most of the board members had one thing in common – they all had a connection to Eisner is some way. If I were to characterize Disney’s board under Eisner, it would be as puppets. Eisner seemed
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This note was uploaded on 04/01/2011 for the course MGT 429 taught by Professor Lui during the Winter '10 term at Saginaw Valley.

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Disney Case - MGT429 Governing the House of the Mouse The...

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