GE Case Write Up

GE Case Write Up - MGT429 General Electric Jack Welch was...

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Unformatted text preview: MGT429 General Electric Jack Welch was highly regarded as one of the most successful CEOs of a major corporation. His unique management style was a driving force in the growth and success of General Electric from the early 1980s to the early 2000s. Under Welchs leadership, GE became a corporation that emphasized low-costs and efficiency in production, high degrees of communication throughout the entire organization, and a high level of organizational learning. His leadership style, which most viewed as extremely demanding, fit perfectly with the implementation of these ideals. Welch flattened GEs structure to create better lines of communication between each level of the company and often rotated managers from one division to another so they could learn general management techniques that would work across all divisions. As well, he encouraged managers and employees to find creative and innovative new ways to perform tasks in their everyday work activities instead of investing heavily in research and development. Welch was labeled as an extremely tough boss to work for, often placing a tremendous amount of pressure on employees to perform at top levels. This pressure allowed GEs employees to stay innovative and creative to promote growth within the company and also to reduce inefficiencies, which fit with Welchs Six Sigma approach. While Welchs management style worked extremely well for GE, his predecessor felt the need for a change. Jeffrey Immelt took over as CEO for General Electric after Jack Welch retired in 2001. Immelts management style differed greatly from that of Welchs. First, Immelt felt the need for GE to be less production-focused, placing a greater emphasis on customer satisfaction. He measured performance on the basis of value-added to customers, which was much more tangible than the measures evaluated under Welch. Second, Immelt turned the companys main function than the measures evaluated under Welch....
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GE Case Write Up - MGT429 General Electric Jack Welch was...

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