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Unformatted text preview: marketing For manufactures, choosing the right wholesalers and retailers is closely connected with image and branding For retailers placement is all about location of the store and location of the product within the store to maximize exposure and profitability of the item o Promotion includes advertising, direct marketing, and coupons or discounts A campaign is a collection of initiatives that tend to be focused around a particular message or goal such as increasing sales of a particular item Cooperative advertising manufacturer offers advertising dollars to retailers who will feature the manufacturers products in their advertisements...
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- Fall '10