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Measuring Cultural Differences

Measuring Cultural Differences - 1 Measuring Cultural...

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Unformatted text preview: 1 Measuring Cultural Differences Hofstede’s Culture Dimensions GLOBE Research Project Trompenaars’ & Hampden-Turner’s Culture Dimensions http://www.geerthofstede.nl/ http://www.geerthofstede.nl/contact-us.aspx Hofstede’s Culture Dimensions 2 http://www.tlu.ee/~sirvir/Leadership/Leadership%20Dimensions%20Culture%20and%20Leadership/Leadership%20Dimensions %20Culture%20and%20Leadership/Gerard_Hendrik_Hofstede.jpg http://english.pte.hu/files/tiny_mce/Image/news/2009/october/geert_hofstede.jpg http://www.geert-hofstede.com/ “Culture is more often a source of conflict than of synergy.” “Cultural differences are a nuisance at best and often a disaster.” 3 Hofstede’s Culture Dimensions 1991 2002 1981 4 Hofstede’s Culture Dimensions 1. Power Distance 2. Uncertainty Avoidance 3. Individualism vs. Collectivism 4. Masculinity vs. Femininity 5. Long-Term vs. Short-Term Orientation 6. Indulgence vs. Restraint Hofstede’s Culture Dimensions 5 1. Power Distance = Extent to which the less powerful members of organizations & institutions (like the family) accept & expect that power is distributed unequally Hofstede’s Culture Dimensions 6 2. Uncertainty Avoidance = Indicates to what extent a culture programs its members to feel either uncomfortable or comfortable in unstructured situations 7 Hofstede’s Culture Dimensions 3. Individualism vs. Collectivism = Degree to which individuals are integrated into groups 8 Hofstede’s Culture Dimensions 4. Masculinity vs. Femininity = Refers to distribution of emotional roles between the genders which 9 Hofstede’s Culture Dimensions 10 Hofstede’s Culture Dimensions 5. Long-Term vs. Short-Term Orientation- Long-term oriented societies foster pragmatic virtues oriented towards future rewards- Short-term oriented societies foster virtues related to past & present 11 Hofstede’s Culture Dimensions http://2.bp.blogspot.com/_c7HbV-g5J5c/Ryg-DzgUiLI/AAAAAAAAAHk/ gDqWMFXoMyg/s400/hofstede-dimensions.gif 12 Hofstede’s Culture Dimensions Note: 6th Dimension “Indulgence vs. Restraint” not included yet Indulgent: * Society allows enjoying life & having fun * Don’t worry, be happy! * Urges & drives are considered good * Impulsive violence Restraint: * Society suppresses gratification of needs * Restrictive norms on sex, spending, eating * Low happiness & self-control * Duty is important Time Magazine, July-12-2010 6. Indulgence vs. Restraint 13 Hofstede’s Culture Dimensions GLOBE Research Project 14 GLOBE = Global Leadership and Organizational Behavior Effectiveness GLOBE Research Project 15 Michael H. Hoppe: Culture and Leader Effectiveness: The GLOBE Study (9/18/2007) Primary Source: Adapted from House et. al., 2004 GLOBE Research Project 16 Performance Orientation Uncertainty Avoidance Humane Orientation Institutional Collectivism In-Group Collectivism Assertiveness Gender Egalitarianism Future Orientation Power Distance GLOBE Research Project 17 Investigated for each of the nine cultural dimensions: Wider Society Organization PRACTICES (as is) VALUES (should be) GLOBE Research Project – Business Leader Attribute Quiz 18 http://www.grovewell.com/quiz/ TASK FOR YOU (a)...
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