Part05=Feeling and Thinking

Part05=Feeling and Thinking - Lecture Part 5 Consumer...

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Consumer Responses: Feeling vs. Thinking Example of a strong emotion I. Definitions of the INTERNAL portion of the authors' 'Wheel of Consumer Analysis: A. “Affect” or Feeling: an ____________________ response to something We are It is usually felt physically (thus its name!) beginning Chapter 3 It is often expressed physically and is very recognizable! Example: faces showing emotion B. “Cognition” or Thinking: is a set of ____________________ processes involved in interpreting, integrating, evaluating and manipulating stimuli which we sense, including the meanings and thoughts they produce. It is usually involves ______________________ stored and organized in one’s memory Thinking is the process of manipulating these symbols It is the foundation of understanding and perception Is not experienced physically C. Thinking and feeling interact by one responding to the other (see p. 44) and notes below. 1
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This note was uploaded on 04/05/2011 for the course MKT 351 taught by Professor Kraft during the Winter '11 term at Grand Valley State University.

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Part05=Feeling and Thinking - Lecture Part 5 Consumer...

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