Part08=Lifestyle and Psychographics

Part08=Lifestyle and Psychographics - Lecture Part 8...

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Lecture Part 8 Lifestyle and Psychographics I. Video: "Breaking Through the Clutter" reviews original VALS used for Kawasaki. It shows. .. Review pages 367-371. A. Individual ____________________ interviews in motivation research B. The application of ______________________ (VALS) in theme development (8 lifestyle categories in current system) The rest of this II. Personality and Lifestyle material is NOT in A. Personality Definition: Consistent patterns in a person's behavioral and the book psychological responses to the environment B. Model of relationship of personality to other variables: Personality is based on: Motives; Psychological Traits; Learned responses Lifestyle is based on: Personality; Values; Demographics; Social Influences Question: Why is lifestyle a much better predictor of consumer behavior? C. Trait Factor Personality Theory 1. Proposes that we are ________________ with personality traits. 2.
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This note was uploaded on 04/05/2011 for the course MKT 351 taught by Professor Kraft during the Winter '11 term at Grand Valley State University.

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Part08=Lifestyle and Psychographics - Lecture Part 8...

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