Part09=Perception 1

Part09=Perception 1 - Lecture Part 9 Perception (Exposure,...

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Lecture Part 9 Perception (Exposure, Interpretation, and Memory) "I don't think we need to be subliminable about the differences between our views on prescription drugs." -George W. Bush, Orlando, florida; September 12, 2000 Examples: Direct Mail Envelopes Yuengling Beer label I. The Steps of the Classic Perception or "information Processing" Model Chapter 5 covers the 1. Exposure -- A ______________________ reaches our senses first 3 steps of the classic perception a. Intentional model b. Accidental c. A Marketing Problem: ____________________ Exposure 2. Attention (the first part of what the book calls “interpretation”) a. Definition: “The allocation of processing capacity to an incoming stimulus” It's the “turning on” of a person's cognitive processing capabilities b. It occurs to different degrees: The Book calls these (1) preconscious attention is also known as "________________________" processing “Interpretation” (it is almost automatic with very little thinking) (2)
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Part09=Perception 1 - Lecture Part 9 Perception (Exposure,...

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