Part10=Perception part 2

Part10=Perception - Lecture Part 10 Perception Continued The Pontiac Vibe The Toyota Matrix(From the New York Times"Pontiacs current plight is

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Lecture Part 10 Perception -- Continued The Pontiac Vibe The Toyota Matrix (From the New York Times, February 20, 2009) "Pontiac’s current plight is reflected in its Vibe, a well-regarded crossover vehicle that shares underpinnings with the Toyota Matrix , as part of a joint venture between Toyota and G.M. While the Matrix holds 67 percent of its resale value after three years, according to Kelley Blue Book, the Vibe retains just 54 percent. 1
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C. Comprehension 1. S______________________are the basis of comprehension (learned concepts) a. Long-term memory scripts and schemas are used for categorizing and are Activated by (1) the stimuli arriving through one’s senses (eyes, ears etc.) or by (2) internal stimuli. How do you know the brand name when all you see is a package shape? b. Short term memory is where the categorization process occurs 2. Personal determinants of comprehension a. Level of Involvement - It accounts for the amount of Stimulus __ __________________” We understand things by relating them to what we already know. The more things
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This note was uploaded on 04/05/2011 for the course MKT 351 taught by Professor Kraft during the Winter '11 term at Grand Valley State University.

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Part10=Perception - Lecture Part 10 Perception Continued The Pontiac Vibe The Toyota Matrix(From the New York Times"Pontiacs current plight is

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