Part22=Behavioral Learning

Part22=Behavioral Learning - . Lecture Part 22 Behavioral...

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. Lecture Part 22 Behavioral Learning What type of learning is about to take place in this photo? I. Learning Theory A. Why is Learning Theory Important? 1. It explains why we learn to react to things in the environment a. We have learned behavioral responses (by ____________________ learning ) b. We have also learned emotional responses 2. It explains our perception of things a. We have learned ____________________ (through cognitive learning ) b. We have learned numerous “ cues 3. Learning theory offers ideas on how influence consumers . . . . . Cognitive a. By manipulation of product ____________________ and thus perceptions and Learning other cognitions b. By rational cognitive appeals Behavioral c. By manipulating environmental stimuli AND. .. learning (1) By rewarding or punishing specific reactions (behaviors) toward these stimuli, . that is, By CONDITIONING (teaching) reactions to the stimuli (2) Pairing certain neutral ( conditioned ) stimuli with a stimulus which can cause
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Part22=Behavioral Learning - . Lecture Part 22 Behavioral...

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