Part23=Classification of Environmental Factors

Part23=Classification of Environmental Factors - Lecture...

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Lecture Part 23 Classification of Environmental Influences I. Classification of Environmental Influences Macro Environment Micro Environment Social Environment Culture Subculture Social Class Friends Family Reference Groups _____________________ vs. _____________________ Physical Environment Time: day, month, year Climate Economic Conditions “Spatial”_____________________ Store interior (displays etc.) traffic patterns “Non-Spatial” _________________ Noise time of day local weather A. Micro: 1. affects the individual and small groups of consumers 2. usually _______________________ in nature 3. may be directly influenced by an organization's marketing efforts B. Macro: 1. affects large segments of society 2. may be influenced by national governments and God, but not marketers C. Social: 1. Consists of influences from other people or groups of people 2. Very likely these will define “_______________________” consumers are in. D.
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This note was uploaded on 04/05/2011 for the course MKT 351 taught by Professor Kraft during the Winter '11 term at Grand Valley State University.

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Part23=Classification of Environmental Factors - Lecture...

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