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Unformatted text preview: 1. Outline of how you will conduct these three (3) focus groups. Provide the specific steps you will follow according to what we have covered in class. Dont forget your problem statement(s). Also create a hypothesis for the present phenomena. 2. Describe your focus group composition. What type of people will you choose to participate in each of the three groups and why? How will you recruit them? How will you screen them? 3. What procedures will you follow to conduct the focus group? What type of facility will you use? Will you use online or onsite groups? Where will the groups convene geographically? Provide a rationale for each of your choices. 5. Your total budget for this project is $9,000. Create a realistic breakdown of how the money will be spent. Be prepared to discuss your plan in-class. Possible Resources: http://www.nestle-waters.com/en/Home.htm http://www.zephyrhillswater.com/Default.aspx?redirected=true www.aquapod.com All lecture slides to date...
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This note was uploaded on 04/05/2011 for the course MKT 352 taught by Professor Cowart during the Fall '11 term at Grand Valley State University.
- Fall '11