HOMEWORK Assignment Six

HOMEWORK Assignment Six - different, depending on your...

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HOMEWORK Assignment Six Using the VALS survey types (http://www.strategicbusinessinsights.com/vals/ustypes.shtml), and your textbook including and the demographic and socioeconomic factors from your previous homework assignments, you should now determine the target market in your two remaining markets. (It can be the same target market for both countries or
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Unformatted text preview: different, depending on your research.) Describe them in detail including demographic, socioeconomic, behavoristic and lifestyle characteristics. Based on this would you need to modify the product for the market and if so, how ? Do not forget to cite your sources (including the text book and class notes). Typed, double spaced, Times New Roman Font....
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