Unformatted text preview: next to the search results or on the content pages of our Google Network members’ web sites and, for those advertisers who use our cost-per impression pricing, the fees charged advertisers each time an ad is displayed on our members’ sites. These revenues, along with those related to the fees charged advertisers for ads published in the magazines of our Google Network members, is reported on a gross basis primarily because we are the primary obligor to our advertisers....
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- Fall '10
- World Wide Web, Google Network Members