Study-guide Ch 9 - 18

Study-guide Ch 9 - 18 - Chapter 09 - Value Chain...

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Chapter Overview Learning Objectives Key Definitions/Terms Chapter Overview Learning Objectives Key Definitions/Terms Chapter Overview Learning Objectives Key Definitions/Terms Chapter Overview Learning Objectives Key Definitions/Terms Chapter Overview Learning Objectives Key Definitions/Terms Chapter Overview Learning Objectives Key Definitions/Terms Chapter Overview Learning Objectives Key Definitions/Terms Chapter Overview Learning Objectives Key Definitions/Terms Chapter Overview Learning Objectives Key Definitions/Terms Chapter Overview Learning Objectives Key Definitions/Terms Chapter 09 - Value Chain Management: Functional Strategies for Competitive Advantage Chapter 9 Value Chain Management: Functional Strategies for Competitive Advantage In this chapter we focus on the functional-level strategies managers can use to achieve superior efficiency, quality, innovation, and responsiveness to customers and so build competitive advantage. We also examine the nature of an organization’s value chain and discuss how the combined or cooperative efforts of managers across the value chain are required if an organization is to achieve its mission and goal of maximizing the amount of value its products provide customers. By the end of this chapter, you will understand the vital role value-chain management plays in building competitive advantage and creating a high- performing organization. LO1. Explain the role of functional strategy and value-chain management in achieving superior quality, efficiency, innovation, and responsiveness to customers. LO2. Describe what customers want, and explain why it is so important for managers to be responsive to their needs. LO3. Explain why achieving superior quality is so important, and understand the challenges facing managers and organizations that seek to implement total quality management. LO4. Explain why achieving superior efficiency is so important, and understand the different kinds of techniques that need to be employed to increase efficiency. LO5. Differentiate between two forms of innovation, and explain why innovation and product development is a crucial component of the search for competitive advantage . 9-1
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CHAPTER SIX MANAGING THE GLOBAL ENVIRONMENT boundary spanning Interacting with individuals and groups outside the organization to obtain valuable information from the environment. contract book A written agreement that details product development factors such as responsibilities, resource commitments, budgets, time lines, and development milestones. core members The members of a team who bear primary responsibility for the success of a project and who stay with a project from inception to completion. customer relationship management (CRM) A technique that uses IT to develop an ongoing relationship with customers to maximize the value an organization can deliver to them over time. facilities layout
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Study-guide Ch 9 - 18 - Chapter 09 - Value Chain...

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