midterm study guide - Chapter 2: E-market places Companies...

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Chapter 2: E-market places Companies account for 85% of e-commerce! Marketplaces are almost always B2B. Direct Material: Books for a bookstore, Steel and Wood for Steelcase. Indirect Material/ MRO (Maintenance, Repair, Operations): Computer and printer for Bookstore. Office supplies and Welding rods for Steelcase. 80% of items purchased form only 20% of value Interact with 80 suppliers for follow-up, delivery, payments. Disintermediation: elimination of intermediaries between sellers and buyers. Example, Dell eliminated Circuit City and Best Buy. Reintermediation: Establishment of new intermediary roles for traditional intermediaries that were disintermediated. Example, pricegrabber.com, consumerguide.com Electronic catalogs: The presentation of product information in an electronic form; the backbone of most e- selling sites Electronic catalogs can be classified by the following dimensions: The dynamics of the information presentation The degree of customization Integration with business processes
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This note was uploaded on 04/05/2011 for the course HTM 101 taught by Professor Staff during the Fall '08 term at Grand Valley State University.

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midterm study guide - Chapter 2: E-market places Companies...

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