milestone 3 - ExecutiveSummary

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Executive Summary Short lived pets, for those people who have long term time commitments is a an  idea created for people who want the experience of a pet, but may not have the long  term time commitment necessary for today’s long lived dogs or cats. There is a large  market for this product. It includes the over 50 million people worldwide who currently  own pets; including the 63 percent of U.S. households who own pets alone.  This will create an impact by also acquiring a new market for this product (people  who would consider buying pets if they were short lived). We will also have the ability to  expand into pet supplies and services for these short lived pets. There is strong growth in  the pet industry which will help our product to be successful. This new product will  make money because of the time crunch faced by so many people in our society today.  Many people have hectic lifestyles which do not allow them a lot of extra time, but they  may still want the experience of having a pet. Expanding our product into short lived pet  services and products will really allow us to acquire profits in an expanding industry.  We will need around $300,000 to start our business. We will allow $50,000 in  fixtures, $200,000 in pet inventory (including costs for genetically altering the short  lived pets) and $50,000 for website development and other various costs. This should  give us a medium sized store, along with a web presence and substantial beginning  inventory. We will need to acquire this money before we will be able to start our  business; especially because to genetically enhance these pets will require a large  amount of invested capital. 
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Business Description: Mission Statement: “Short Term Pets will provide healthy and loving pets for those people who have long term commitment issues. We promise to genetically create a little buddy that will not outlive your love for them.” Business Goals: 1. Short Term Pets will create an interactive website that will let a customer customize the different features of their future pet, as well as choose the lifespan they think they can commit to. 2.
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milestone 3 - ExecutiveSummary

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