step 5 project 2 hanrahan cooper robinson wright

step 5 project 2 hanrahan cooper robinson wright -...

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Marketing Plan Market Analysis: Prospective customers: - 63 percent of U.S. households (over 71 million homes) have one of more pets (according to the 2007-2008 National Pet Owners Survey). These people are going to be our prospective customers. Along with this, we will also have a new customer base for our product; as there may be people who would potentially consider buying a dog or cat if the time commitment was guaranteed to not be as long. Target Markets: - Our target market will be the people in the 63 percent of U.S. households who would need or have an interest in the product of short lived pets. It would also be the people in the 27 percent of U.S. households who would consider owning a pet, such as a cat or dog, if there was a shortened time commitment. Since women do dominate this market, we will target more towards women who would have the need or want for short lived pets. We would market our product all over the world once it was established in the U.S. Some characteristics of our target market could include middle class parents who are expecting to have children in the near future, business women or men who want a pet but may not have the long term time
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This note was uploaded on 04/05/2011 for the course HTM 101 taught by Professor Staff during the Fall '08 term at Grand Valley State University.

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step 5 project 2 hanrahan cooper robinson wright -...

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