Anheuser-busch - Anheuser-Busch Chineseand Recognitbin pr...

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Unformatted text preview: Anheuser-Busch Chineseand Recognitbin pr ises Br Resour cesar ion Pr ice H Ent er T singdao Yanjing 1. General Environment a. Positive Factors i. Global : there is a global consumer demand, resources available outside of the United State. ii. Social-Cultural: There are different societal values and attitudes r egarding beer in China. iii. Political and Legal? b. Negative Factors: i. Economic: In f lation rates, interest rates etc have li t t le importance in t his situation. ii. Technological: Beer brewing is a process that has been around for decades. 2. Competitive Environment a. Bargaining Power of Suppliers: Low i. Wheat suppliers, beer product b. Threat of Substitute Products: High i. Anheuser-Busch, Harbin, China Resources Enterprise. c. Threat of New Entrants: Low i. I t is very difficult for foreign companies to reside in China and generate a profit. d. Bargaining Power of Buyers: Medium i. There are various kinds of beer, and consumers will most likely p urchase the one with the lowest price. They are not very brand loyal. e. Rivalry among competing fi rms: High i. There is a lot of competition among beer companies. They must compete with eachother to maintain market share and customer p rofits. 3. Internal Analysis a. Value Chain for Harbin Brewery 4. International Strategy: Transnational a. Product offered never changed b. Innovation in China 5. Competitor Analysis a. Key Success Factors i. Low Price ii. Variety of beers iii. Brand Recognition iv. Gaining mass distribution to reach small local markets. v. Effective distribution system 6. SWOT Analysis Opportunities: 1. Customers favor low cost over b rand name 2. Large m arket and g rowing Strengths: 1. Low Cost 2. Financial S trength Weaknesses 1. Doing foreign business Alternatives: Threats: 1. Government Regulations ...
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This note was uploaded on 04/05/2011 for the course MGT 495 taught by Professor Woudstra during the Winter '11 term at Grand Valley State.

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Anheuser-busch - Anheuser-Busch Chineseand Recognitbin pr...

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