NEW strategic plan - Lauren Hanrahan MGT 495-03 Due...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Lauren Hanrahan MGT 495-03 Due 1/22/2011 Simulation Strategy Plan Market Research World Firm Tech Price Features Demand Advertising Value Neptune NoNombre 1 250 2 1455 5500 <52 Spicy Bombers 1 302 3 973 7550 World Firm Tech Price Feature s Deman d Advertisi ng Value Malacand ra Those Guys 1 240 2 1308 5580 <20 Bear- Laser- Hawks 1 260 3 1176 6000 World Firm Tech Price Feature s Deman d Advertisi ng Value Charn Dare Devils 1 290 2 1331 7000 >15 World Dominato rs 1 275 1 1249 4500 According to the data from a practice round, we can see that in Neptune one additional feature is worth less than $52. The price went up by $52 from 2 to 3 features yet the demand went down. Becoming more focused in Malacandra, we can see that as the price went up by $20 and the demand also went down even when advertising increased by a little bit. In Malacandra, an additional feature is worth less than $20. In Charn, the price of an
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
additional feature increased by $15 dollars and the demand went up. Advertising could have had a small affect on this. From Charn we can conclude that an additional feature is worth more than $15. World Firm Tech Price Feature s Deman d Advertisi ng GPM ROI Earth Silver Snakes 1 200 2 2259 5580 114.25 675% Karm 1 200 2 2084 3000 GPM = 200 – 73.75 – 12 =114.25 Advertising Value = (2259-2084)*114.25 = 19993.75 ROI = (19993.75-2580)/2580 = 675% World Firm Tech Price Feature s Deman d Advertisi ng GPM ROI Pluto NoNombr e 1 280 2 1047 9000 192.84 373% Scale Up 1 280 2 963 5580 GPM = 280 – 75.16 -12 = 192.84 Advertising Value= (1047-963)*192.84 = 16198.56 ROI = (16198.56-3420)/3420 = 373% Business Strategy I feel that a broad low cost business strategy would be most successful in the simulation. Asia is most concerned with low cost, so the low cost strategy will be crucial in Asia. The United
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/05/2011 for the course MGT 495 taught by Professor Woudstra during the Winter '11 term at Grand Valley State University.

Page1 / 12

NEW strategic plan - Lauren Hanrahan MGT 495-03 Due...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online