paper 3 - Lauren Hanrahan MKT 351-01 Due: 10/26/2010 Report...

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Lauren Hanrahan MKT 351-01 Due: 10/26/2010 Report 3 Attributes of a Smart Phone My roommate, Rebeccah Rapin’s cellphone contract expires in Jaunuary of 2011. When she signs on for a new contract, she will be offered a new smartphone at a discounted price. She is having a difficult time deciding between the Blackberry Curve 8310, the Blackberry Bold, the Palm Pre and Apple’s iPhone. She has decided on eight attributes of having a smart phone, they are as follows. 1. Internet access 2. GPS 3. Full keypad 4. Music Downloads 5. Applications 6. Digital camera 7. Personal organization 8. E-mail Bad to Good Evaluation The book states that “Evaluations of salient beliefs cause overall attitude” (Peter, Olsen 136). This can be expressed through a bad to good evaluation. On the attached page, I have created a bad to good evaluation that Rebeccah has filled out. Considering that Rebeccah does
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not have an unlimited amount of time, she is not able to consider every possible type of smartphone. As stated previously, her consideration set consists of the Blackberry Curve, the
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paper 3 - Lauren Hanrahan MKT 351-01 Due: 10/26/2010 Report...

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