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The speech I chose is Senator Robert Kennedy’s announcement made April 4, 1968 during his campaign rally in Indianapolis. Dr. Martin Luther King had just been pronounced dead and the Indianapolis crowd had no knowledge of the events leading up to, or of his death. Kennedy delivered the news and is credited with preventing riots; had the information been delivered differently, the entire community could have retaliated, as was the case in many other cities that night (Higgins, 2015). According to John Lewis, a spectator, Senator Kennedy’s speech was impromptu, and officials advised Kennedy to cancel his speech; instead, he stood on the back of a flatbed truck and delivered an epic appeal to the crowd for peace instead of violence. (Kennedy, 2016). To read the speech, use the following link: Statement on Assassination of Martin Luther King, Jr., Indianapolis, Indiana, April 4, 1968To watch the speech, use the following link: RFK Speaks After MLK Killed | Flashback | History1.EffectivenessKennedy’s speech was simple and effective. He addressed the crowd, commanded the situation and delivered the news of the shooting and death of Martin Luther King.