Official Research Paper 409[1]

Official Research Paper 409[1] - Critical Value of...

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Critical Value of Fundraising in Nonprofit Organizations 1 Running Head: Critical Value of Fundraising in Nonprofit Organizations Critical Value of Fundraising in Nonprofit Organizations Benjamin Allison, Micah Golba, Ruby Polite, Nathanael J. Welsh Professor Tiffany Halford M.Ed., MBA Business 409-006 Liberty University December 19, 2009
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Critical Value of Fundraising in Nonprofit Organizations 2 Abstract Fundraising has been put into action throughout the ages. The Greeks used to hold fundraisers to build the huge amphitheaters and hold the Olympic Games. All religions use fundraising to help build their places of worship. Without fundraising there would be no chance for nonprofit organizations to strive and grow. According to Giving USA, 300 billion dollars were given in 2008; most of the capital went to the churches. Fundraising exists because needs are around; there is always a goal to meet the need when the fundraiser is developed. However goals will never be reached if you do not have individuals out in the public asking for people’s support. Fundraisers for nonprofit organizations occur all around the world in many forms; through the emotional appeal to people, the physical appeal for those who are sick, and convictions lead many people to give. Nonprofit organizations exist today by utilizing many types of fundraising.
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Critical Value of Fundraising in Nonprofit Organizations 3 Exciting Benefits of Fundraising Fundraising for non-profit organizations can be rewarding and challenging. Money can be made if the organization is willing to dedicate their time and effort to the cause and properly identify fundraising methods. The first step of developing a fundraising plan is to identify the goal. “Set what you believe to be achievable, realistic goals when starting out, and make sure you meet or exceed every one of them” (Smith, Bucklin & Associates, 2000, p 100). Once this is completed, the organization can determine the type of fundraiser that will be appropriate and the type of event to use to raise these funds. There are a variety of ways to raise funds such as; charitable auctions, internet mailing, contributions, dues, solicitation and much more. “Many of today’s non-profits are beginning to realize that the internet is both an effective and efficient means of fundraising and quickly develop their plan around this technology” (Fritz). Now that we have the ways to raise funds, we need to understand the types of events that are commonly used in raising funds. “There are four common types of fund raising for non-profits; event based, mailing based, grand writing and business sponsors” (McConkey). Event based fundraising is time consuming. The organizer of an event based fundraiser needs to take into consideration of the area and have enough support to make this event successful. Examples of event based fundraisers are gift wrapping, car wash, bakes sales just to name a few. Mailing based is a simple type of fund raising.
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Official Research Paper 409[1] - Critical Value of...

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