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Research Paper - DRAFT A P R I L 3 0 , 2 0 0 7 A...

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Unformatted text preview: DRAFT A P R I L 3 0 , 2 0 0 7 A First-Timers Guide to Event-Based Nonprofit Fundraising Author : Maksim Kalashnikov, Harvard Business School Advisers : Prof. Jan Hammond, Prof. Dutch Leonard Contents 1 . Introduction 1.1. Scope 1.2. Structure of the Guide 1.3. A Note on Terminology 1.4. Methodology 2 . Examples 2.1. A Typical Event 2.2. A Popular Variation 2.3. Variation Used by BikeCoastToCoast.org 3 . Choosing Your Event, Cause, and Charity 3.1. Selecting a Cause for Your Event 3.2. Designing an Event for Your Cause 3.3. Selecting a Charity 4. Form of Organization 4.1. Forming a Nonprofit Corporation 4.2. Not Incorporating 4.2.1. Liability Release 4.2.2. Registering as a Grassroots Fundraiser 4.2.3. Venue-Based Sub-Events 4.3. Other Legal Issues 5 . Website 5.1. Why Create a Website? 5.2. Event Title 5.3. Website Address 5.4. Website Content 6 . Fundraising 6.1. Raising Donations 6.1.1. Solicitation A First-Timers Guide to Event-Based Nonprofit Fundraising ( DRAFT ) Maksim Kalashnikov, April 2007 6.1.1.1. Target Audience 6.1.1.2. Channels 6.1.1.3. Crafting the Communication 6.1.2. Sub-events 6.1.3. Forms of donation 6.2. Securing Sponsorships 7. Sources 7.1. People 7.2. Endurance Event Websites 7.3. Organizations, Publications, and Other Sources 8. Appendices Appendix A . Fundraising glossary Appendix B . How to establish a nonprofit; resources for nonprofits Appendix C . Sample fundraising letters Appendix D . Donors Bill of Rights Appendix E . Screenshot of the Kintera / BikeCoastToCoast fundraising page Appendix F . Sample charitable contribution form Appendix G . Venue-based fundraising event ideas Appendix H . Screenshot of the BikeCoastToCoast.org website Appendix I . Additional website development information Appendix J . Additional fundraising and donation resources Page 2 of 36 A First-Timers Guide to Event-Based Nonprofit Fundraising ( DRAFT ) Maksim Kalashnikov, April 2007 1. Introduction This Guide is a collection of my organizational and fundraising learnings developed while putting together a fundraising endurance event. The event, Bike Coast to Coast Against Cancer (http://bikecoasttocoast.org/ ), will be a charitable bicycle ride from New York to San Francisco during the summer of 2007 to raise funds for the Lance Armstrong Foundation. LAF provides support, information, and resources to people with cancer. Bike Coast to Coast is my first attempt at event-based nonprofit fundraising. When I started out, fundraising was a black box to me. Though I knew that people conduct endurance fundraisers and succeed in collecting money for charity (for example, Swim Across America), I was completely baffled by the concept. So I set out to learn how it works, create my own event, and codify my takeaways in a document that will help others with their fundraising events. Hence this Guide....
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This note was uploaded on 04/03/2011 for the course ECON 490 taught by Professor Professorjohns during the Spring '09 term at Liberty.

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Research Paper - DRAFT A P R I L 3 0 , 2 0 0 7 A...

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