UNIQUE ASPECTS

UNIQUE ASPECTS - Effective Communication Email Results of a...

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Effective Communication Email
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Results of a Recent Workshop
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Unique Aspects of Sport Management 4 Unique Aspects of Sport Management: Sport Marketing Sport Enterprise Financial Structures Sport Industry Career Paths Power and Influence of Sport as a Financial Institution
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Unique Aspects of Sport Management 4 Unique Aspects of Sport Management: These 4 aspects make it different from other business enterprises. Justifies sport management as a distinct area of professional preparation.
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Unique Aspects of Sport Management UNIQUE because it is unlike any other product a consumer can buy. 1)Consumed as quickly as it is produced. 2)Perishable & not accompanied by any guarantee of customer satisfaction. 3)Providers cannot predict the outcome of the spontaneous nature of sport, the inconsistency of events, uncertainty surrounding events. THEREFORE, sport marketers face UNIQUE challenges.
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Founder of Academic Sport Management Programs James G. Mason Ohio University 158 undergraduate programs » 103 graduate programs
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Definition of Sport “all forms of physical activity which , through casual (informal) or organised participation, aim at expressing or improving physical fitness and mental well-being, forming social relationships or obtaining results in competition at all levels” The Council of Europe, (2001)
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Definition of Sport “any activity, experience, or business enterprise for which the primary focus is fitness, recreation, athletics and leisure related” Pitts, Fielding, and Miller (1994)
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Definition of Sport from Contemporary Sport Management “… an expansive variety of physical activities, and associated businesses.” Sport is an all-encompassing concept, all sporting activities.
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1. Settings in which sports are found. 2. Different types of sports.
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This note was uploaded on 04/03/2011 for the course KHP 3355 taught by Professor Kennedy during the Spring '11 term at Troy.

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UNIQUE ASPECTS - Effective Communication Email Results of a...

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