02 - Todays topics: Popular Culture o o cultural power,...

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Today’s topics: Popular Culture o cultural power, culture flow o Japanese Pop, cute power J-Pop o idol pop (idoru) - cute music Different Music Genres in Japan Traditional Japanese Music Western Classical Music Western Pop Music (American) Foreign Music (World Music) J-pop is based on Western Pop Music o pop, rock, hip hop Importance of Pop Culture economic profit “soft power” as the key for the 21 st century o “hard power” - makes you something or change your mind with physical force o “soft power” - makes you change your mind without physical force creating a dream/fantasy world to escape from reality/real world strong young consumers power high-tech driven generation worldwide o what we want, not what we need o cultural consumer desire Foreign Culture Influence Cultural Flows from American Power
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o foreign inspiration and cultural fusion - before modernization - cultural influence from China, Korea, India, . . . such as traditional art, language, philosophy
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02 - Todays topics: Popular Culture o o cultural power,...

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