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Unformatted text preview: Thursday Why has marketing continuously been a focus of concern in regard to both the legal and ethical representation of companies? Do you think this concern is warranted? Why or why not? Companies want to be marketed in a way which truly represents the way the company is ran, operates, and is directed. In advertising perception is a huge factor for company’s success. Marketing is a concern for most companies and this concern is warranted. The fact that advertising is how most of the population discovers or learns about a company and their products/services is a direct correlation to the companies advancement in it’s service/product market. Different types of marketing have different effects; professional appealing ads will give the impression of quality or knowledge in the field offered in the ad represented. Marketing continues to be a focus of concern in regard to both the legal and ethical representations of companies. This concern is completely warranted. From the companies perspective it is incredibly important companies....
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This note was uploaded on 04/04/2011 for the course MNG 500 taught by Professor Linkiden during the Spring '11 term at UMass (Amherst).
- Spring '11