Unformatted text preview: offer each individual a unique experience. These issues make service marketing very difficult; goods can be marketed at specific cliental, an item that they can physically own. Discuss the steps and the benefits of a social audit. Social auditing is a process that enables an organization to assess and demonstrate its social, economic, and environmental benefits and limitations. It is a way of measuring the extent to which an organization lives up to the shared values and objectives it has committed itself to. Social auditing provides an assessment of the impact of an organization’s non-financial objectives through systematically and regularly monitoring its performance and the views of its stakeholders. Social auditing is beneficial because it allows you to fully understand a companies strong points and limitations thus allowing a marketer to focus on strong points of the company....
View Full Document
- Spring '11
- Marketing, social auditing, Service Performance Gap