Identify and describe a potential ethical dilemma that a marketer might face when segmenting

Identify and describe a potential ethical dilemma that a marketer might face when segmenting

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Identify and describe a potential ethical dilemma that a marketer might face when segmenting. How might this concern be appropriately addressed given the need to satisfy often-conflicting stakeholders? Segmenting is simply, directly targeting an audience to direct your campaign toward. There are many different factors that have to be accounted for when an individual or firm attempted to segment their marketing direction for a specific line or singular item. In the last 20 years segmented marketing has really boomed and products targeted at specific buyers have become household necessities in some cases. In the last several decades, targeting distinctive consumer segments with differentiated marketing has been a popular strategy among many marketers. The distinctive nature of various consumer groups such as children, the elderly, women, and ethnic minorities has made them attractive market segments. However, market segmentation and targeted marketing have, from time to time, met with tremendous difficulties. Targeting potentially harmful
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This note was uploaded on 04/04/2011 for the course MNG 500 taught by Professor Linkiden during the Spring '11 term at UMass (Amherst).

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