Module 1 Environmental Scan

Module 1 Environmental Scan - ENVIRONMENTAL SCAN 1 Running...

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ENVIRONMENTAL SCAN 1 Running Head: Environmental Scan Allen Brown November 18, 2010 Principles of Marketing MRK-245 Module One: Economic Impact on an Environmental Scan
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2 ENVIRONMENTAL SCAN Environmental scanning can be as simple as planning your next shopping trip or as complex as a large organization planning out its direction for the next ten years. An environmental scan is simply researching different trends that affect your organization or in the case of going shopping the different elements that would affect your outing. “An organization might look at the demographic, political, economic, social, cultural, legal, and technological trends that would affect their strategic plans for their quarter, year, or even over the next decade.” (Performance Management Branch May 2010) On the simple level of planning out your next shopping trip you want to look at the elements that will affect your goal for the trip; if you are trying to save the most money your scan will differ than that of some one trying to save the most time. The person trying to save the most time would have a definite destination and very defined shopping list;
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Module 1 Environmental Scan - ENVIRONMENTAL SCAN 1 Running...

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