Module 3 Marketing Launch

Module 3 Marketing Launch - 1 Running Head: APS APS William...

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Running Head: APS William Brown Module 3: All Pro Science December 4, 2010 MKT 240: Principles of Marketing 1
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All Pro Science APS, or All Pro Science, is a all natural alternative work out supplement source.; APS was started by Tony Gonzalez of the Atlanta Falcons and nutritionist Mitzi Dulan. As a professional athlete Gonzalez was seeking an all- natural protein to supplement his workouts. There are many other companies out there who produce work out supplements but in recent years many companies have been banned by professional sports association for having improper ingredients in their products; this lead Gonzalez to find an all-natural supplement or create one on his on. From this APS was born, a mix of pea, brown rice and hemp proteins are used in Gonzalez’s mix, Complete Veggie Protein. Other products offered by APS are a 100% whole grass fed Whey Protein, a work out Recovery mix of different vitamins and minerals that aids the muscles in quick recovery, and a multivitamin designed to support all aspects of an active body. The product I will target as my launch product is the Complete
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Module 3 Marketing Launch - 1 Running Head: APS APS William...

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